Skip to main content

Unmasking Moxche: What ALGV Marketing Leaders REALLY Think of This New Secrets Resort & Spa

Unmasking Moxche: What ALGV Marketing Leaders REALLY Think of This New Secrets Resort & Spa

Unmasking Moxche: What ALGV Marketing Leaders REALLY Think of This New Secrets Resort & Spa

Unmasking Moxche: What ALGV Marketing Leaders REALLY Think of This New Secrets Resort & Spa

There’s been quite a lot of buzz around Secrets® Moxche Playa del Carmen and Secrets® Impression Moxche resorts and spas, and rightly so. These hot new properties, part of Hyatt Hotels & Resorts, are shiny, new, and sumptuous, offering some of the most luxurious amenities in Mexico’s Riviera Maya and now. The list of their features and added values go on and on, as we did for a recent The Travel Beat podcast episode with Matt Brightman, and the accolades have already begun pouring in. Plus, the architecture and design are spectacular in every sense of the word. You can see for yourself by checking out our resort and/or room tour on Instagram or TikTok.

But there’s no substitute for actual experience, especially when AAA Five Diamond designation is big picture-, whole package-based. That’s why we encourage everyone to travel, right? And travel experience has its role to play in terms of expectations, too. For instance, what wows a first-timer to an all-inclusive resort becomes part of the baseline expectation as they visit more.

So to get down to the real real from the lens of well-heeled travelers, we asked leaders of the ALG Vacations® Marketing team what they found really wow-worthy at this resort that they swear is unlike any other Hyatt Inclusive Collection Secrets Resort & Spa out there yet.

Erin McCarthy, Vice President of Marketing

Secrets Moxche Playa del Carmen (Moxche - PDC): “I loved the various pool and grotto areas!” she raved, which is one of the key architectural highlights of the property. For instance, the cenote pool channels the stone-protected secret oasis feel of this natural wonder that the Riviera Maya has become so well known for, but brings it above-ground under the typical Playa del Carmen sun. Tall walls made of boulders give this nook privacy, seclusion, and peace from the activities of the resort. “They make the resort feel more intimate,” McCarthy says.

Secrets Impression Moxche (Moxche - Impression): If there’s one thing you book the Impression side of the property for, it should be for the views. “The Impression rooftop is just incredible,” McCarthy shares. “The infinity pool up there is amazing … you can see for miles out from there with nothing but shades of blue before you.” But most important, “the service and the views are equally outstanding,” she says. A veteran of our industry with decades-long experience in all-inclusive hospitality in Mexico, there’s no doubt that it’s generously high-touch when she considers it of particular note!

Loren Janssen, Director of Marketing

Moxche – PDC: With so many pools on site (a grand total of seven, including the man-made cenotes and the one reserved for Preferred Club guests), it’s no surprise that everyone has a favorite. For Janssen, the rooftop Preferred Club pool takes the cake. “This pool and its bar restaurant makes Secrets Moxche different from so many others. It’s not like just up on a roof with tons of concrete and tables and chairs; it’s majestic, serene, and all pool. There are trendy outdoor sofas with pillows, which matches the chic and exclusive feeling you get from the dark hues – not bright blue! – of the pool.”

Moxche – Impression: For this resort within the resort, Janssen had a hard time narrowing down one most impressive feature. “Overall, it’s small and quiet – perfect for those looking to lounge in absolutely private absolute luxury.” However, during her visit, she was struck by something she witnessed. “When I was there, I happened to see that they were doing a kitchen photo shoot with the head chef … who was a woman!” In corporate hospitality and culinary services, which has been traditionally male-dominated for decades, representation like this is important and shows HIC’s commitment to diversity, equity, and inclusion. But don’t think for a second those are the only reasons why she’s in that role. “I learned that for over six months prior to Secrets Impression Moxche opening, she’d been working hard on perfecting the menu for the resort. That effort really showed in the F&B program!”

Anna Maria Addesso, Director of Marketing

Moxche – PDC: The pool concierge was a particular highlight for Addesso, who said it was “pretty neat. They will find and set up a spot for you at the pools or will get you a spot on the beach,” which takes all of the onus and stress of posting up completely off your plate. The days of piling up your stuff and claiming your space are over with this added service, expediting your time from room to relaxation.

Additionally, according to Addesso, “The food was on point.” There are seven à la carte restaurants to choose from, with a few concepts that are, so far, unique to this property. This includes Bamboo, a Southeast Asian restaurant floating over the pool offering an alternative plant-based menu, fire-and-smoke-house Ember, and brand names and designs for the Italian, Mexican, French, and seafood that are different from the other Secrets Resorts & Spas in the Hyatt Inclusive Collection. But fans of the brand will be happy to recognize the buffet, beach grill, and a coffee, snack café, and room service they know and love.

Moxche – Impression: “Service, service, service!” Addesso says. According to her, this exclusive level elevates their service game with attention the likes of which many guests will never have experienced before, with a dedicated butler frequently checking in on any needs they haven’t already anticipated. But this aspect only just edged out another selling point she found out of the ordinary. “The rooms are absolutely huge, around 1,000 square feet to start with, with masculine, sultry dark bathrooms that are also enormous,” she said.

Nichole Flynn, Director of Creative Services

Moxche – PDC: Flynn says, “The Secrets Moxche Resort & Spa has a wealth of what I would call ‘premium’ spaces. Big beach areas and pools, the ‘courtyard’ beach at the center of the plaza,” – with a zero-entry design and center “sandbar” to walk through – “and then all the little cenote nooks that change it up to a very intimate – even boutique – experience.”

Moxche – Impression: As a creative director, the first thing that struck her about the room design were “the level of detail in the extra touches.” However, the room dimensions at Secrets Impression Moxche made a big impact on Flynn, too. “The rooms felt more like a pied-à-terre than a resort room! When you enter, it feels like you’re coming home to a place where there’s more than ample space to really settle down and unwind.”

Click here to learn more about how each of the properties differ. Or if you’re looking forward to seeing all of this for yourself, you’re in luck – ALG Vacations® is hosting a great sale on both properties. Choose from your favorite brand to book with: Apple Vacations, Funjet Vacations, Travel Impressions, Southwest Vacations, United Vacations.

You may also like