Key Takeaways
- For the very first time, ALG Vacations® has published its full calendar of travel advisor events for the entire year
- Each set of events is designed to focus on specific goals and specializations meant to reward and benefit travel advisors
- Categories include recognition, immersive learning through destination exposure, skill-building and business expansion, and community leadership
With the first ALG Vacations® travel advisor event just around the corner, in April, now is a great time to review your options and set your goals for the rest of an already very busy 2026.
In February, we held our very first Travel Advisor Events Launch Party, unveiling our full lineup of 2026 events, to better help travel advisors choose the right events to grow sales, deepen destination expertise, and future-proof their business. Each of our slate of events are intentionally designed to support different business objectives, areas of expertise, and stages of professional growth, since as Jacki Marks, Global Head of Trade Sales & Engagement shared, “We don’t believe in one-size-fits-all events. Every advisor has different goals, different strengths, and different types of travelers they want to attract.”
She added, “Our 2026 events are designed to help advisors be intentional about where they invest their time by choosing experiences that align with how they want to grow their business and what type of client they want to attract.”
That said, this year’s lineup builds on our longstanding belief in the power of bringing advisors together in the destinations we collectively sell, united in voluntourism, leadership development, education, connection, and real-world application. With a diverse mix of recognition-based retreats, immersive FAMs, educational conferences, and development-focused experiences, the 2026 calendar is designed to offer advisors at every stage of their career an opportunity to participate in events that align with their goals and strengths.
Immersive Learning Through Destination Exposure
These events are designed to help advisors build confidence through firsthand destination experience, deeper supplier relationships, and immersive learning. Each program offers curated itineraries, education, and on-the-ground exposure to help advisors sell with greater credibility and intention.
- Pros on the Go: Cancun (June 15-19; resorts to be announced) A large-scale MegaFAM combining full-day education, site inspections, excursions, and supplier engagement across multiple resorts. Designed for advisors looking to strengthen destination expertise and build relationships with suppliers and peers.
- Pros on the Go: Punta Cana (TBD in September; resorts to be announced) An immersive destination experience featuring education, networking with approximately 150 advisors, supplier engagement, and hands-on resort exposure to help advisors confidently grow their Punta Cana business.
- Fiji & Australia FAM with Fiji Airways (August 13-22; resorts to be announced) A small-group FAM offering in-depth exposure to Fiji and Australia, featuring site inspections, curated excursions, and iconic experiences. This experience is ideal for advisors interested in promoting and selling these destinations with ALG Vacations and is open to advisors who have demonstrated success or clear commitment to growing their Indo-Pacific business with ALGV.
Events Focused on Skill Building and Business Expansion
ALGV’s 2026 lineup also includes development-focused events designed for advisors who are ready to strengthen specific areas of their business, from group travel and professional education to content creation and audience growth.
- Groups Roadshow Events (February-May, nationwide) Morning breakfast events focused on growing group travel sales with ALGV tools, supplier insights, and expert guidance. Visiting: Denver, Phoenix, Salt Lake City, Cleveland, St Louis, Chicago, Minneapolis
- Ascend Conference (October 21-24, Cancun, Mexico; resorts to be announced) ALGV’s flagship educational conference featuring multi-day professional and personal development workshops, keynote speakers, and a two-day supplier tradeshow with more than 100 partners.
- Content Creators Trip (December 2026, resort to be announced) New for 2026, this contest-based experience is designed for social-savvy advisors ready to elevate their digital presence and attract new travelers through storytelling and strategic content creation. Attendees will participate in curated content opportunities, hands-on learning, and peer collaboration, gaining tools and inspiration to grow their business through social media and authentic destination storytelling.
Events Designed for Overall Sales and Recognition
These events celebrate top-performing advisors and agencies through recognition and meaningful executive access. Designed as exclusive retreats, they combine professional development, peer networking, and celebratory experiences that support continued growth and long-term success.
ALGV’s Elite program rewards top-producing agencies through a tiered structure that offers increasing levels of recognition, access, and support as performance milestones are reached, reinforcing long-term growth at the agency level.
- Elite Sapphire Select Retreat (April 15-18, Dreams Puerto Morelos) Agencies producing $400,000 or more in revenue qualify for Elite Sapphire, unlocking personalized service, recognition, and access to exclusive perks.
- Elite Emerald Retreat (May 13-16, Secrets & Dreams Playa Esmeralda) Designed for agencies producing over $800,000 in revenue, Elite Emerald delivers enhanced rewards like advance notice of events and an extra exclusive promo code.
- Elite Diamond Retreat (November 19-22, Secrets & Dreams La Romana) Elite Diamond agencies are recognized for producing over $1.6 million in sales, receiving next-level perks and premier recognition. Agencies producing $3.2 million or more advance to Diamond Preferred, unlocking even greater rewards and recognition.
WAVEMAKER® Event (August 4-7, Secrets Mirabel Cancun)
Honoring the 1,000 highest-producing travel advisors withing ALGV’s WAVES® loyalty program, WAVEMAKER® recognizes the company’s most dedicated partners with elevated status and exclusive benefits. The top 50 advisors nationwide earn an invitation to attend the WAVEMAKER event, where recognition, education, executive networking, and curated destination experiences come together. An additional tier, WAVEMAKER PLUS, further distinguishes the top 150 advisors with enhanced privileges and opportunities designed to reward exceptional performance and continued growth.
Leading with Kindness and Community
Rooted in ALGV’s ongoing Kindness Movement, these events and initiatives reflect the company’s commitment to giving back to the destinations that travel advisors help bring to life. In 2026 and beyond, ALGV is expanding its focus on voluntourism opportunities throughout the year, creating more ways for advisors to support communities while deepening destination knowledge.
While nominations have closed for the Kindness Conference (40 under 40, focusing on leadership development, mentorship, and building the next generation of industry leaders) and Kindness Connection (40 over 40, offering deeper conversation, reflection, and peer connection rooted in shared industry experience) taking place July 13-17 at Royalton Hideaway Riviera Cancun, we encourage you to keep an eye out this fall for the opening of our nomination period for next year’s events.
The Bottom Line
While the application period for some of ALGV 2026 events have already closed, now is still a great time to get familiar with the qualifications and focuses of each of the annual events and possibly submit for remaining open slots through
