Key Takeaways

• ALG Vacations® has launched its first Early Access event ahead of Black Friday deals for the 2025 shopping season
• Per Tiffany Conrado, from ALGV’s marketing team, this special promotion is designed to support Small Business Saturday sales for travel advisors
• Access to rock-bottom travel package promotions can be leveraged to drive business growth, with rates as low as $499 per person an all-inclusive trip with air

It’s not Black Friday without a super sale to kick things off … but of course, that’s not enough for us at ALG Vacations®, where we aim to go above and beyond when it comes to supporting our travel advisors, especially as it corresponds with Small Business Saturday. This year, in addition to our usual Black Friday blowout deals, we’re expanding to officially provide—for the first time ever!—Early Access deals.

As with any new program, though, we’re sure you have questions. Like, What is Black Friday Early Access? What does it do for me? How does this help my small business?

For the answers, we went straight to the source to Ask a Pro. Directly from ALGV’s Associate Manager, Brand Websites & Campaigns, Tiffany Conrado, we disseminate the just-launched sale, its benefits for travel advisors and their customers, and more.

What exactly is the Early Access sale?

The short answer is: exactly what it sounds like.

“This sale features some of our most exciting offers of the year and gives travelers the perfect opportunity to lock in unbeatable deals before the holiday rush,” Conrado says, as ALGV teams have been working double time and ahead of time to negotiate and secure the most competitive promotional rates secured early.

For advisors, “It’s a great way to get ahead of peak season and secure incredible vacations at the best possible value,” she adds, providing tempting incentive for consumers to go ahead and book early as advisors get ahead on their Q4 earnings. Plus, getting in on gift-shopping early helps to prioritize trip budgeting in their holiday spending, even as each week will feature a new rock-bottom rate for an extremely limited one-week booking window.

You work on a lot of promotions, so have a great basis for comparison. Are there any offers that you see that you think are exceptionally good?

“Absolutely!” Conrado says with enthusiasm. There are a few incentives and values that go beyond the expected that she’s excited about, and savings that add up to as much as $500 in instant savings.

“Clients can enjoy all-inclusive vacation packages with our Exclusive Nonstop Vacation Flights starting at just $499 for 3 nights, with flights and hotel included,” she reveals, which even without context, is hard to mistake for anything but a bargain.

She’s also excited about special instant savings. “Hyatt’s Inclusive Collection is offering up to $500 in instant savings on guest favorites like Dreams Curaçao Resort, Spa & Casino, Hyatt Zilara Riviera Maya, Dreams Cap Cana Resort & Spa, Dreams Tulum Resort & Spa, and many more.”

And the extreme rate savings are far from limited to close-by destinations. Crossing her desk have been discounts with partners across Europe, Asia, Australia, and beyond.

“Plus,” she adds, “our popular group sale is back! Advisors can earn their groups up to $1,250 in group credit, along with added values and our Best Price Guarantee,” the latter of which is a new ALGV program that ensures that booking as part of the group and with one of our brands is a surefire way to build trust and loyalty for those looking for the most competitive rates possible.

How does this sale help their small business succeed?

The obvious way is that it helps boosts the number of sales by your agency. Providing attractive deals that tempt people into pre-allocating their holiday spend toward a vacation as a fantastic gift idea, as opposed to the tail end of shopping season when they might be at the end of their budget.

More sales on the books also helps to alleviate the stress of getting to your annual business goals by close of year, reducing pressure and possibly even giving travel advisors some time back during the busy holiday season.

Plus, “with strong offers, advisors can position themselves as trusted experts in offering unbeatable travel deals and added values through ALGV,” Conrado points out. “It’s the perfect way to grow their business while helping their clients, especially when these deals can be paired with other ALGV support, like our Small Business Saturday Toolkit on ALGV360⁰, which is packed with resources to help you showcase your business and boost sales.”

The Bottom Line

While ramped-up marketing and expansion of your social media presence (like through LinkedIn and joining our ALG Vacations® LinkedIn page) is great to help travel advisors gear up for Small Business Saturday, pros also need the support of tour operators backing them up with competitive offers to help them close sales and build business. With ALGV’s new initiative to provide Early Access savings before Black Friday and Small Business Saturday, Apple Vacations, Travel Impressions, Funjet Vacations, United Vacations, and Blue Sky Tours are setting up travel advisors for holiday shopping season success ahead of time.