Key Takeaways
- Bahia Principe Hotels & Resorts has divided their entire brand portfolio into two pathways: Bahia Principe Escape and Bahia Principe Explore
- Retiring previous categories of Grand, Luxury, Fantasia, and the baseline namesake, it will now be easier for travel advisors and their customers to start their vacation-planning journeys
As hotel and resort brands expand and diversify, it can become challenging to track how each of the properties are ranked. For instance, is a property that’s “grand” better than something labeled “luxury” in its name? And when everything is upscale, how do you know if kids are included in the upmarket mix or if it’s specifically geared toward child-free ?
Bahia Principe Hotels & Resorts saw these conflicts in the industry and recognized that with several differentiating subsets in their own portfolio, perhaps it was time to rethink how they identified their properties. They wanted to simplify their brand architecture to make it easier for travel advisors to find the right match for their clients more effectively, consolidating their collection into two distinct paths: Bahia Principe Escape, exclusively for adults, and Bahia Principe Explore designed for everyone, from friends to families with kids.
What is Bahia Principe Escape?
Bahia Principe’s line of all-inclusive adults-only resorts, these properties focus on reconnection, whether it’s with oneself or with a partner. “It’s less about a luxury label and more about how the stay makes you feel,” explains Julio Perez, CEO of Bahia Principe Hotels & Resorts.
As part of the brand’s new portfolio structure, select former Luxury and Grand properties in Mexico and the Caribbean have been reclassified under the Bahia Principe Escape collection. These include Escape Ambar, Escape Aquamarine, Escape Bouganville, Escape Samaná, Escape Sian Ka’an, Escape Tequila, and Escape Runaway Bay.
This collection is designed to accommodate different vacation mindsets—from peaceful relaxation and meaningful connection to vibrant social experiences and energetic entertainment. For instance, fun-loving adults looking for something lively and vibrant from day to night will find what they seek at Bahia Principe Escape Tequila in Riviera Maya or Bahia Principe Escape Aquamarine in Punta Cana. Meanwhile, for adults seeking a quieter, more laid-back pace, Bahia Principe Escape Sian Ka'an or Bahia Principe Escape Samana will provide the deep breaths of fresh air they need.
Overall, the Escape collection is defined by the freedom for adults to choose the experience that best fits their vacation style—not by a single atmosphere or occasion.
What is Bahia Principe Explore?
Created for families and groups, these resorts are focused on making shared memories with immersive experiences, activities for all ages, and flexibility that “encourages guests to vacation at their own pace while staying connected,” the brand tells TravelBlogue.
The Bahia Principe Explore collection brings together resorts designed for families, friends, and multigenerational travelers under a single, clearly defined portfolio. It includes all former Grand resorts, select former Luxury properties, and the former Fantasia resorts, creating a broad range of experiences while maintaining a consistent positioning. In this category are Bahia Principe Explore Esmeralda, Punta Cana, Turquesa, La Romana, El Portillo, Tulum, Coba, Akumal, and Jamaica.
The former Fantasia Punta Cana resort has also joined the Explore collection, maintaining its immersive, family-focused experience while aligning with the broader Explore positioning. Now known as Bahia Principe Explore Legend, the resort continues to deliver its signature themed, immersive environments, elevated family experiences, and elevated service, sparking creativity, curiosity, and discovery, which are all ultimately reasons to “Explore.”
The Bottom Line
By restructuring its portfolio around two clearly defined experience-led pathways, the brand is making it easier for travel advisors and travelers to understand the differences within the portfolio and confidently identify the resort experience that best fits each guest’s needs. Adults seeking child-free spaces that center relaxation and decompression should look exclusively within the Bahia Principe Escape line of resorts while families, groups, and adults looking for shared experiences and liveliness should discover the Bahia Principe Explore collection.
This moment represents more than a brand evolution; it is an opportunity to communicate how Bahia Principe is entering a new chapter with greater reach, enhanced benefits, and stronger connections for both travelers and our industry partners.
